Original Titles

『Automobile Nation』

Automobile Nation

the dilemma of being a frontrunner


Author : SC-ABEAM Automotive Consulting
Hardcover [134cm x 194cm] 352pages 2,400JPY+tax
Pub. date 2008.6
ISBN : 4-86276-034-1
Genre : Politics and Economics
Keywords : car, motor industry, Toyota
International rights available
Amazon.co.jp Japanese Page

What is the future of Japan’s dominance in the automotive industry? Since the 1970s Japanese automotive companies have been the leaders, but what is necessary for them to continue? SC-ABEAM has published this extensive research project, studying the strengths and weaknesses of leaders like Toyota and Honda, and what is vital to keep their current position. The SC-ABEAM consulting company boasts an email newsletter with over 44, 000 subscribers.